Who is Royce Welch?

Digital Strategist | Systems Architect

| Automation Specialist

Entrepreneur | Systems | Workflows | Automation

I’m a curious, creative, and empathetic digital strategist based in Calgary, Alberta, with a unique blend of hands-on experience in manufacturing and a passion for digital innovation. My formal education in marketing, paired with a rich background in systems building, allows me to bridge the analog and digital worlds effectively.

A curious, creative, and empathetic digital strategist based in Calgary, Alberta. A formal education in marketing, extensive background in manufacturing, and insatiable curiosity with how things work - allowing for a unique combination of perspectives with one foot firmly planted in the analog world, and the other in the clouds of the digital world.

Foundation

TL;DR Summery

I grew up in and around my father's manufacturing business and have always been fascinated with how things are made, especially with the processes and systems used to make them. I have a traditional business education, with a B.A. in Marketing, a lifetime of DIY projects, and interests that have me constantly learning.

Bikes, Planes, Skis, & Mario Bros.

The first thing I can remember being completely obsessed with was skiing. All winter my dad and I would watch the weather for big storms and make last minute plans to head to the hills with the best chances for untracked and deep powder snow.

Outside of skiing in the winter I spent a lot of time building, flying, crashing, and re-building RC airplanes, messing around on early game consoles, the family computer, and riding my bike in Fish Creek Park until the street lights came on to let us know it was time to go home.

Grain Bins, & Travel

I first started working at the family business for a couple weeks over the summer at 12 or 13 years old. I spent the majority of time in hardware department, packaging nuts and bolts for the various different grain bin packages.

When I turned 16 I started working on repair crews traveling to farms in Alberta and Saskatchewan doing warranty repair work and by the time I was 18 I had turned that into a business building grain bins for Ag Dealerships in Alberta, Saskatchewan, and Manitoba.

I'd run crews all summer building as much as possible to get me through school in the winters without having to work. In 1999 an opportunity came together to build bins in Australia where I ended up working with great friends while travelling all over Eastern Australia meeting great people, exploring the incredible country, and making amazing memories.

Experience

Business Development | Systems & Processes

My career began with various sales roles in the family business before I launched Maxim Manufacturing, a custom sheet metal fabrication and powder coating shop. There, I led the production of precision products using equipment like a CNC turret press and a 200-ton brake press. We created everything from bolt-together access stairs for industrial sectors to custom decorative panels—each project sharpening my skills in business development, systems thinking, and workflow optimization.

Digital Strategy | Automation | Workflows | Systems

Over the past seven years, I’ve operated Maxim Marketer, an agency dedicated to helping local businesses grow through digital marketing and sales strategies. Acting as a de facto CMO for clients, I quickly recognized that while each client needed a custom strategy, foundational systems—landing pages, lead management, workflows—were essential for sustainable growth. My innate drive to optimize processes led me to develop streamlined systems and SOPs, allowing me to automate many repetitive tasks. With these systems refined, I created LeadBeacon to make these frameworks accessible to other business owners.

Local SEO | Maps & Mobile | Artificial Intelligence

My recent focus has been on Local SEO, helping businesses increase visibility among clients actively seeking their services. With AI reshaping the digital landscape, I created The Content Cure to empower business owners to build authentic connections with their audience amidst the digital noise. The program equips them with strategies to stand out and deliver their message with impact.

Before and After map image with a grid of numbered dots representing the ranking position for the business at that location for the search term 'roofing replacement'. The before side is mostly red and orange dots with numbers 20+ and mid to high teens, and the after side is mostly green 3's.

Are You With A Marketing Agency?

I have a content creation and publishing solution that gives your clients POWERFUL improvements on Google Maps & Mobile SERP results, and will make you a hero! 🦸‍♂️

👨‍💼 Business owner submits and/or approves post from app (phone or browser)

Then automatically:
👉 Posted to Google Business Profile (w/ geo-embedded metadata)

👉 Posted directly to relevant website page with updated schema
👉 Endless options to re-purpose content depending on client needs

Reach out at hello@roycewelch.com - I'll show you how it works and we can talk about a WIN/WIN/WIN solution!

Interests & Skills

👤 Personal Skills

💼 Technical Skills

❤️‍🔥 Current Interests & Passions

Go With The Flow

Since I was young I can recall being fascinated with the concept of flow / flow state / the zone.

It was this feeling that only happened to me occasionally. Usually when I was doing things that lit me up... like, skiing, guitar, pinball, disc golf, etc.

The feeling was like everything sort of slowed down and my actions were nearly effortless. I would get complete clarity. Total focus on the situation at hand and be able to execute the correct actions with complete ease... intuitively.

Recently, I've discovered that there are always a few common pillars present at times I get into these flow-states that seem to unleash a superpower-like ability for seeing creative solutions and unique perspectives that are otherwise overlooked.

I've learned that for me, accessing this state is possible when at least 3 of the following pillars are present in the equation:

A past or present passion
Current hyper-fixation
Exciting experience
New project with an aligned team
Compensation that provides financial stability
Helping to empower someone with technology

Goal

🎯 I’m actively looking for a collaborative team where I can bring my strategic and technical skills to drive impactful results. If you know of an opportunity that aligns, I’d love to hear from you at hello@roycewelch.com.

- Royce

🎯 And that's what I'm looking to find more of moving forward...

So, if you've read this far and you know of an opportunity that might be a fit reach out at hello@roycewelch.com, I'd love to hear about it. 🙂