Who is Royce Welch?

Father | Husband

Entrepreneur | Systems | Workflows | Automation

A curious, creative, and empathetic digital strategist based in Calgary, Alberta. A formal education in marketing, extensive background in manufacturing, and insatiable curiosity with how things work - allowing for a unique combination of perspectives with one foot firmly planted in the analog world, and the other in the clouds of the digital world.

Foundation

TL;DR Summery

I grew up in and around my father's manufacturing business and have always been fascinated with how things are made, especially with the processes and systems used to make them. I have a traditional business education, with a B.A. in Marketing, a lifetime of DIY projects, and interests that have me constantly learning.

Bikes, Planes, Skis, & Mario Bros.

The first thing I can remember being completely obsessed with was skiing. All winter my dad and I would watch the weather for big storms and make last minute plans to head to the hills with the best chances for untracked and deep powder snow.

Outside of skiing in the winter I spent a lot of time building, flying, crashing, and re-building RC airplanes, messing around on early game consoles, the family computer, and riding my bike in Fish Creek Park until the street lights came on to let us know it was time to go home.

Grain Bins, & Travel

I first started working at the family business for a couple weeks over the summer at 12 or 13 years old. I spent the majority of time in hardware department, packaging nuts and bolts for the various different grain bin packages.

When I turned 16 I started working on repair crews traveling to farms in Alberta and Saskatchewan doing warranty repair work and by the time I was 18 I had turned that into a business building grain bins for Ag Dealerships in Alberta, Saskatchewan, and Manitoba.

I'd run crews all summer building as much as possible to get me through school in the winters without having to work. In 1999 an opportunity came together to build bins in Australia where I ended up working with great friends while travelling all over Eastern Australia meeting great people, exploring the incredible country, and making amazing memories.

Experience

Business Development | Systems & Processes

After spending several years in various sales roles with the family business, I started my own business, Maxim Manufacturing - a custom sheet metal fabrication and powder coating shop. Using a Finn Power CNC turret press, a 200 ton brake press, welding, and other misc. metal working equipment we built products like:

→ Bolt-together access, & cross-over stairs for the Modular Building, and Secondary Containment Industries

→ Decorative panels - design and manufactured with thousands of holes of different sizes that work together to form the design or image

→ A wide range of custom fabrication work

Digital Strategy | Automation | Workflows | Systems

I've spent the majority of the last 7 years working from home, helping local business's with a wide variety of digital marketing and sales projects with my agency, Maxim Marketer.

I found that for a lot of the local businesses I worked with I'd have to serve as a de facto CMO for each of them and while each required a different strategy on the front end (SMM, SEO, PPC, etc), all of them required the same foundational systems and processes built (Landing pages, lead management, workflows, etc.) on the back end.

I'd have to set it all up for each new business I worked with and with my brain wired the way it is to optimize the boring and repetitive... I started to systemize the process.

With systems in place, I then automated a lot of it, and built out Standard Operating Procedure's (SOPs) and while the systems and SOP's have mostly been used for internal use for client work with Maxim Marketer, I've recently made them more accessible and available for others with LeadBeacon.

Local SEO | Maps & Mobile | Artificial Intelligence

Most recently on the digital marketing front, I've been diving deep into Local SEO and how to help business owners to leverage their online presence to get found by customers actively looking for their help.

Now with AI filling the online world with content on top of content... robot written words everywhere changing up the game for local SEO forever. No longer can you get seen by simply writing more keyword optimized words.

The Content Cure is the result. I created it to empower business owners to drive their own online voice. To make is easy for them to show up online, cut through the noise and connect to customers with authenticity.

Before and After map image with a grid of numbered dots representing the ranking position for the business at that location for the search term 'roofing replacement'. The before side is mostly red and orange dots with numbers 20+ and mid to high teens, and the after side is mostly green 3's.

Are You With A Marketing Agency?

I have a content creation and publishing solution that gives your clients POWERFUL improvements on Google Maps & Mobile SERP results, and will make you a hero! 🦸‍♂️

👨‍💼 Business owner submits and/or approves post from app (phone or browser)

Then automatically:
👉 Posted to Google Business Profile (w/ geo-embedded metadata)

👉 Posted directly to relevant website page with updated schema
👉 Endless options to re-purpose content depending on client needs

Reach out at hello@roycewelch.com - I'll show you how it works and we can talk about a WIN/WIN/WIN solution!

Interests & Skills

👤 Personal Skills

💼 Technical Skills

❤️‍🔥 Current Interests, Passions, & Hyper-Fixations

Go With The Flow

Since I was young I can recall being fascinated with the concept of flow / flow state / the zone.

It was this feeling that only happened to me occasionally. Usually when I was doing things that lit me up... like, skiing, guitar, pinball, disc golf, etc.

The feeling was like everything sort of slowed down and my actions were nearly effortless. I would get complete clarity. Total focus on the situation at hand and be able to execute the correct actions with complete ease... intuitively.

Recently, I've discovered that there are always a few common pillars present at times I get into these flow-states that seem to unleash a superpower-like ability for seeing creative solutions and unique perspectives that are otherwise overlooked.

I've learned that for me, accessing this state is possible when at least 3 of the following pillars are present in the equation:

A past or present passion
Current hyper-fixation
Exciting experience
New project with an aligned team
Compensation that provides financial stability
Helping to empower someone with technology

Goal

🎯 And that's what I'm looking to find more of moving forward...

So, if you've read this far and you know of an opportunity that might be a fit reach out at hello@roycewelch.com, I'd love to hear about it. 🙂

- Royce